Designing digital experiences people actually want to use.

UI/UX designer with a background in fine art, bringing a visual sensibility and process-driven thinking to every project.

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ABOUT ME

Fine artist turned
UX designer.

Hi, I'm Ariba Asif — a visual artist turned UI/UX Designer.

With a background from Indus Valley School of Art and Architecture, I bring together visual storytelling, creativity, and user-focused thinking to design experiences that feel both meaningful and intuitive.

I enjoy creating immersive digital products that not only look visually strong but also connect with people and support real business goals across different platforms.

1+

Years of Design Experience

20+

Wireframes Delivered

BFA

Indus Valley School of Art & Architecture

EXPERIENCE

Design Experience

My design journey began during my bachelor’s where I built a strong foundation in visual communication and creative problem solving.

I worked as a freelance designer creating visual assets, interfaces and branding solutions for clients across different industries.

Through practical experience and formal education, I developed a user-centered approach that balances aesthetics, usability and business goals.

PROCESS

Work Process

My approach combines research, design thinking, and a user-first mindset. I use user flows, personas, and journey mapping to uncover insights and create intuitive experiences that align user needs with business goals.

To stay at the forefront of the industry, I continuously expand my knowledge of AI-powered design workflows, rapid prototyping, and emerging UX practices.